Life is generally measured in milestones. But more often than not, our biggest moments are actually our smallest. The shared moments in life spent doing what we love. Sleeping in. Playing hooky. Reconnecting with known-you-forever friends. The quiet moments when you’re allowed to be you. These are the moments that matter most. These are UGG moments.
In the next few weeks we’ll be sharing these treasured snapshots – inspired by the little moments in life that matter most. Here’s a sneak peek… more to come.
It’s hard to believe we created pseudo snow at our latest shoot with the current snow-mageddon cold front. Take a peek at how we made faux flurries in our behind-the-scenes snapshots. Don’t forget to check back next week to see the finished videos in action.
Lucky for us, our product team didn’t flinch when we took a band saw to one of our bestselling boots. In fact, they were thrilled we revealed that the same impeccable craftsmanship and premium materials seen on the exterior of our footwear matches the interior. End result? The boots made the cut. And then some.
A few weeks back we shared snapshots of our Channel Islands sailing adventure with the famed Wilderness Collective crew. As a follow-up to our first post, we’ve captured the 3-day, 60-mile trek on film. From Scorpion Anchorage to Yellowbanks these guys surfed the swell, hiked Anacapa Island’s legendary trails and got thisclose to native marine life. We swear – you can almost feel the spray from the trimaran. Almost.
A few weeks back we partnered with Wilderness Collective, a group of uber masculine dudes spearheaded by the incredible Steve Dubbeldam (to learn how awesome Steve really is, check out Steve’s interview). We sent one lucky contest winner and one of our thrill-seeking team members on a 3 day, 60 mile sailing trip to the Channel Islands, located just off the coast of Southern California. Whether it was navigating the Pacific Ocean by trimaran, surfing some of the most coveted breaks on the West Coast, or hiking Anacapa Island’s legendary trails – these guys embarked on a test of character, courage, and of course, manhood. All we have to say is that we’re insanely jealous.