The beginning of September means one thing: Fashion Week. And this year rather than lament on all the fun we’ll be seeing around Fashion Week on Instagram – we decided to go to New York ourselves to get a firsthand look. To Lincoln Center. Yes, that Lincoln Center. Starting Thursday, The Sanctuary by UGG Australia will be a place where fashion’s elite and runway attendees can disconnect, recharge – and experience the comfort that #ThisisUGG is all about, all week long.
To bring This is UGG to life, the legendary & talented Scott Schulman of The Satorialist will document the small moments that make Fashion Week so special – stretching from New York, to London, Milan, and then finally Paris. He’ll be sharing images on his blog, Instagram and Twitter – giving us a sneak peek into the comings and goings of fashion’s elite.
Scott Schuman | The Sartorialist
But what’s fashion week without the fashion? To bring a bit of style to our Instagram, Helena Glazer of Brooklyn Blonde, will be taking over our feed on September 5th – showcasing her journey throughout one day of the hectic week.
Helena Glazer | Brooklyn Blonde
On September 6th, Arielle Nachmani of Something Navy will be hosting some of her friends from the Sanctuary for an intimate lunch.
Arielle Nachmani | Something Navy
Additionally, Swiss fashion blogger Kristina Bazan of Kayture will be lending us her sartorialist sensibility with a certain “je ne sais quoi” all her own.
Kristina Bazan | Kayture
Make sure to follow our Instagram and Twitter for the latest from New York during the week.
If Jack Guinness so desired, he could hit a different party every night. Judging by the reports in the press, the British model, DJ and columnist – recognizable by his trademark beard, dapper style and sharp wit – sometimes does just that. Often seen out and about with an arm slung around one famous friend or other, having the time of his life, he documents his escapades in his online diary.
It’s away from the flashbulbs, though, that the real Guinness emerges – where, as he says, “there’s no one to impress,” only an inner circle of we-go-way-back friends. The fun happens around Jack’s Bar, which sits front and center in his East London apartment. “It might sound like a weird idea, but it’s one of my better ones,” grins Guinness. “It’s become a big part of any night for me and my friends. When Jack’s Bar opens, that’s where friendships flourish.” Indeed – these are the moments when Guinness really relaxes, loosens his tie and settles in for what we all know is the best part of any night. “It’s just us, setting the world to rights, playing our favorite songs on repeat,” he enthuses. “I’m spending time with my favorite people in the world. What could be better than that?” Not much.
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Each season we are inspired by something unique. It may be an era, a place, or a moment in history. This fall, we had a novel idea. We looked to the written word. Namely, our best-loved books. We all agreed, there’s no better escape then getting lost between the pages of a great adventure. Books have the capacity to transport us. They make us feel brave. Bold. Heroic. Alive.
Each of our designers chose a cherished novel, from Pride and Prejudice to the Catcher in the Rye, pulling a symbol that captured the spirit of the story. So take a page from our book this season. Better yet, take a walk in our shoes and find your story. You never know when your next chapter will begin.
Stay posted as we unveil the inspiration behind this season’s must-have styles.
See Fall’s leather-bound classics →
Life is generally measured in milestones. But more often than not, our biggest moments are actually our smallest. The shared moments in life spent doing what we love. Sleeping in. Playing hooky. Reconnecting with known-you-forever friends. The quiet moments when you’re allowed to be you. These are the moments that matter most. These are UGG moments.
In the next few weeks we’ll be sharing these treasured snapshots – inspired by the little moments in life that matter most. Here’s a sneak peek… more to come.
It’s hard to believe we created pseudo snow at our latest shoot with the current snow-mageddon cold front. Take a peek at how we made faux flurries in our behind-the-scenes snapshots. Don’t forget to check back next week to see the finished videos in action.