A Landmark & A Mission Tour Recap

filed in Creative Council, Culture



Well, it’s official. The Mobile Library has had its inaugural tour! Special thanks to Ugg Australia’s Creative Council and Christopher Jobson from ThisIsColossal.com for helping to make this happen.

We set out early Friday morning to make sure we arrived in time for our 6pm show in Pittsburgh. After securing a parking spot in front of Assemble that was four car lengths long, we started the first ever set up on the Mobile Library!



Curious eyes peered in at us as we opened for the first time. After a fun, yet extremely cold night in Pittsburgh, we ended up checking out 358 books! Everything went off perfectly.



The next morning we headed northwest to Ann Arbor. After a 5 hour drive we managed to arrive at RoosRoast with 45 mins to spare. We got the library open and we were ready to roll at 4pm.



We happened to be in Ann Arbor on a warm day. It was a beautiful 54 degrees while the sun was up. Once it set, it got pretty nippy. We had a fire going inside and coffee in hand, though. It was an amazing night. Chris from Colossal also stopped by. We met his wife and his kid. Good times were had by all.



On Sunday morning, we left at 7am so we could make it to Cleveland for the 12pm show. We were stationed right in the park in front of the Cleveland Museum of Art. Many people thought we were a food truck, until closer exploration.



It was a beautiful sunny afternoon. People were sitting out in the grass and the benches reading through sketchbooks. It got us excited about the summer to come with the Mobile Library. We can’t wait!



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Fun Fun Fun Fest 2012

filed in Behind the Scenes, Creative Council, Culture, Style



Danny Brown



Dum Dum Girls




A$AP Rocky




Nite Jewel











Bun B




Real Estate








Hannibal Buress












Black Lips




Black Lips




Black Lips



Dum Dum Girls




Sharon Van Etten








Twin Sister




Brendan Benson




Nite Jewel
























Sharon Van Etten




Real Estate

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Giveaway: Fun Fun Fun Fest

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The seventh annual edition of our favorite music fest in the world goes down in just two weeks atAuditorium Shores in Austin. This year’s lineup is arguably the strongest and most diverse bill yet, starring RUN DMC, De La Soul, Danny Brown, Rakim, Atlas Sound, WAVVES, Bun B, A$AP Rocky, Charli XCX, Schoolboy Q, AraabMUZIK, Santigold, Explosions in the Sky, David Cross, Dum Dum Girls, Real Estate, Deerhoof, Nite Jewel, and so many more.

We have 3 pairs of PIP 3-day passes to give away courtesy of the UGG Australia Creative Counciland our homies from FFF. PIP — which includes ALL OF THIS — is sort of like VIP but better, and is obviously the best way to roll at the fest. One winner will also get exclusive sidestage access, and all winners and their guests will receive some new footwear of their choice (legal stuff here). To enter, just leave your name + the artist you’re most psyched about seeing at FFF in the comments below or over on our Facebook page, and I’ll pick the winners the week of the fest.

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filed in Creative Council, Culture


I have learned to push myself every time I set out to make photographs. Having never taken a photography courses of any kind, the only way I gauge progress in my personal work is to go outside my comfort zone. If I’m not creating something that I think is greater and more progressive in some way than my past works, it hardly seems worth it and it is a sign that I am not learning. This series, entitled “Happenings,” is a manifestation of that practice as well as a documentation of exploration and discovery and the creative process. You should give it a look and let me know what you think, I’d love to hear what you think. See the full online series here.

Happenings was funded in part by the Creative Council

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Wynter Gordon Breaks Free

filed in Creative Council, Culture, Style

Shortly after Wynter Gordon’s hit “Dirty Talk” shot up to the top of the Billboard charts in 2011, the singer/songwriter dropped nearly everything that made her debut successful: her music label, her clubby dance sound, and her ultra-sexy look. “It wasn’t me,” Gordon said simply, following our shoot at the Bowery House on the Lower East Side. “I just can’t do things that I don’t believe in. And, I haven’t even begun to showcase my real talents.” So over the last few months, the Queens native – who has written tracks for artists like Mary J. Blige, Jennifer Lopez and Ciara – has been redefining who she is and what she stands for on a four-part EP called The Human Condition. Each offering will coincide with a real human emotion – the first being Pain - and only a handful of tracks will be dance-driven. “This new project is the start of me showing who I really am.”

Check out our photoshoot with the star, her newest EP, and our powerful interview!

You had so much success with “Dirty Talk,” why move forward in your career without your label?

 Well, I wasn’t really happy anymore doing dance videos. I like dance music like I love other genres but [at the label] I was being put in a box and stuck there. It was frustrating not being able to express myself, and only being able to show one small part of me. My label didn’t want to support me through other genres, they wanted me to dance. So I left my label.

Did you ever think “Maybe this isn’t the most rational decision, I’ve just made it”?
I had that feeling, sure, but the ship has sailed. I remember waking up on Christmas morning thinking “I can’t do this. I can’t continue to do things I don’t believe in… making music that I don’t really like.” When “Dirty Talk” came out, it was hard to deal with the reaction and the feedback. Lots of guys were saying “talk dirty to me,” people would talk to me as if I was an object, not a person. My career became about my sexuality, and that’s not what I wanted as an artist.”

Well, something’s working with this new EP. Your video “Stimela” is the best yet! 

Yes! I’ve taken the reigns with my career, starting with this new EP. I’m very particular and I don’t think that the public ever really understood me and what I envision for myself. And so I put that video together with the perfect people. The Zulu hook references an anti-apartheid movement in South Africa. And I wanted a song that represented my freedom from a bunch of things holding me back in life. Stimela is a starting point of me being exactly who I am as a person, my real charcter, my ideas, my thoughts. It’s mature.
You’ve got a song called “Kids” that seems sad, personal, and reflective.
This project is really personal to me, it was like writing in my journal. I think everything in humans and people stems from our emotions, and so each EP is loosely based on a different emotion. When I started with Pain, I was feeling a lot of it. I was really angry and sad about a lot of things – who was going to support me, how would I pay my bills. I found my father and he died shortly after. But with the second EP, which I’ve named Lucky, you’ll hear the climb. I’m no longer moving down but up.
Biggest Frustration In The Industry?
I don’t have a problem with the industry, you go into business knowing what a business is about. But now, it’s changing. It seems like the business is following the art again.
What’s The Item That Every Woman Needs To Have In Her Closet This Fall?
Thigh-High Boots always make you sexy. Good old Pretty Woman thigh high boots can always make you feel sexy. Army colors, lots of greens and dark colors, camo. Love! I think everything looks better with accents, little personalized things, but little accentsMake your own basic things. DIY is in period…in life! Being yourself is just IN.
What Makes A Dapper Dude To Wynter?
Ha! A weirdo. An Edward Scissorhands, really artist Johnny Depp type, Basquiat-ish. I think creativity is hot, so if he has a ripped t-shirt and paint all over it, but it’s his style, I’m into it!
We’re big into throwbacks at Swagger. Any vintage songs you’re listening to?
Brandy’s “I Wanna Be Down”!
And you’ve written for some top names. Work with anyone recently?
Well, I’m on the new Major Lazer album, on a single with Shaggy! Just wrote a track for Ciara, called “Livin’ It Up.” And shhh, I’m supposed to work with some big pop divas very soon, so stay tuned!

Swagger New York’s feature with Wynter Gordon was created in partnership with the Creative Council by UGG Australia!

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