The beginning of September means one thing: Fashion Week. And this year rather than lament on all the fun we’ll be seeing around Fashion Week on Instagram – we decided to go to New York ourselves to get a firsthand look. To Lincoln Center. Yes, that Lincoln Center. Starting Thursday, The Sanctuary by UGG Australia will be a place where fashion’s elite and runway attendees can disconnect, recharge – and experience the comfort that #ThisisUGG is all about, all week long.
To bring This is UGG to life, the legendary & talented Scott Schulman of The Satorialist will document the small moments that make Fashion Week so special – stretching from New York, to London, Milan, and then finally Paris. He’ll be sharing images on his blog, Instagram and Twitter – giving us a sneak peek into the comings and goings of fashion’s elite.
But what’s fashion week without the fashion? To bring a bit of style to our Instagram, Helena Glazer of Brooklyn Blonde, will be taking over our feed on September 5th – showcasing her journey throughout one day of the hectic week.
On September 6th, Arielle Nachmani of Something Navy will be hosting some of her friends from the Sanctuary for an intimate lunch.
Additionally, Swiss fashion blogger Kristina Bazan of Kayture will be lending us her sartorialist sensibility with a certain “je ne sais quoi” all her own.