Front Row at Mercedes Benz Fashion Week

filed in Behind the Scenes, Creative Council, Experts, Style

The beginning of September means one thing: Fashion Week. And this year rather than lament on all the fun we’ll be seeing around Fashion Week on Instagram – we decided to go to New York ourselves to get a firsthand look. To Lincoln Center. Yes, that Lincoln Center. Starting Thursday, The Sanctuary by UGG Australia will be a place where fashion’s elite and runway attendees can disconnect, recharge – and experience the comfort that #ThisisUGG is all about, all week long.

To bring This is UGG to life, the legendary & talented Scott Schulman of The Satorialist will document the small moments that make Fashion Week so special – stretching from New York, to London, Milan, and then finally Paris. He’ll be sharing images on his blog, Instagram and Twitter – giving us a sneak peek into the comings and goings of fashion’s elite.

Scott Schuman

Scott Schuman | The Sartorialist

But what’s fashion week without the fashion? To bring a bit of style to our Instagram, Helena Glazer of Brooklyn Blonde, will be taking over our feed on September 5th – showcasing her journey throughout one day of the hectic week.

Helena Glazer

Helena Glazer | Brooklyn Blonde

On September 6th, Arielle Nachmani of Something Navy will be hosting some of her friends from the Sanctuary for an intimate lunch.

Something Navy

Arielle Nachmani | Something Navy

Additionally, Swiss fashion blogger Kristina Bazan of Kayture will be lending us her sartorialist sensibility with a certain “je ne sais quoi” all her own.


Kristina Bazan | Kayture

Make sure to follow our Instagram and Twitter for the latest from New York during the week.


filed in Culture, Experts, Inspiration, Misc

Sometimes innovation slaps you in the face. Such was the case with our new Twinsole technology. Tailor-made for supreme versatility and wearability, Twinsole offers interchangeable insoles and provides two unique ways to experience signature UGG comfort.

Watch the Chester with Twinsole come to life in a flip book style evolution narrated by our Director of Men’s footwear. The stop-motion film mirrors the craftsmanship and artistry that goes into every pair of UGG For Men shoes.

Shop the Chester with Twinsole →

How To Tie A Scarf

filed in Experts, Style

Ahhh scarfs. They have the uncanny ability to transform a drab, otherwise lackluster ensemble into a sartorial masterpiece. The scarf is a veritable Swiss army knife when it comes to cold weather accessories.

To pay homage to the noteworthy neckwear we’ve rounded up our favorite ways to tie a scarf.  Consider it your own personal cheat sheet that’ll turn you into the scarf-tying aficionado you always wanted to be. You can thank us later.

Shop scarves now →